What’s with this Narrative Stuff?
What connects us as humans? Narratives. The one universal aspect of the human experience is that we communicate & even create our reality through narratives (aka “stories”). We use narratives to make sense of our world, our experience, our sense of self, and how we communicate these things to others.
Think back to those cave paintings, the earliest example of written & visual communication: those paintings were created to tell a story. It’s how we connect with each other and make sense of who we are.
The Power of a Strong Narrative
A powerful narrative is the most effective way to build your brand, get the attention of prospective customers, and establish stickiness with your existing customers.
Wouldn’t you like to be able to:
Create Strong Connections with Customers
Makes an emotional connection with customers, imprinting a memory
Make Your Prospects Excited to Learn More
Generates excitement and curiosity, leaving prospects wanting to hear & learn more
Create a Clear & Compelling Brand
Establish a strong identity for your company & brand
Tell a Story that Draws in Your Prospects
Clearly communicates the who, what, why & how behind your company
Make More Sales!
Ensures you never get a “so what” response from a prospect (the sales process death knell)